Learn how to get your website images prepped so you can show up higher on search engine results pages (that’s for SEO), to improve the user experience (so people spend longer scrolling your site) and optimise for accessibility, should your website user be visually impaired. From labelling and alt text to web photo size.

When time is one of your most valuable resources, it’s hard to know whether to pick website SEO or social media marketing for the best results or return. Often we go for the easiest option, that will produce the quickest results, but is this the best course of action to build longevity into your business?

Increase the amount of traffic (i.e. number of people) to your website can help you boost sales, build a community, and get more sign-ups to your email list or an event. These tips and tricks look at the spaces where you can find interested leads, but also different methods to bait and lure in new customers. Best bit is you don’t need a marketing budget to implement any of these techniques.

Follow these step by step tips to connect your Squarespace website to Google Analytics. Looking at the successes and the failures of our social campaigns and website design, copywriting and lead magnets is absolutely vital if we want to develop our products and services along with market trends and demand.

Google Analytics is a headache at the best of times. So let’s block out the noise and focus on a few key metrics that will give you insight into how your website visitors see you, so you can adapt your website to get potential customers to stick around longer AND improve your SEO. This is my mini-guide to Google Analytics for beginners.

I’m guessing it’s highly likely your website needs some TLC. The real importance of a website in business is apparent when you compare it to all the areas where social media is lacking, especially when it comes to generating more leads, maximising conversions, expanding your reach and building your credibility. It should be doing the hard graft whilst you sleep.

The important bits of SEO aren’t all technical. There are some human factors that can seriously improve your SEO ranking. So it’s as much about persuading people to click on your website as it is about providing the user with relevant, useful, valuable content once they have actually clicked on your page. The experience on the website, itself, is going to be the difference between you and the competition.

Are you getting left behind on search engine results pages? Are your competitors continually ranking higher than you? Getting SEO spot on can catapult you from hiding in the shadows to being at the top of your industry. Before we understand HOW to implement SEO, we’ve got to understand WHY SEO is important first.

Is SEO all a bit jargony and overwhelming? Most small businesses know the WHYs, but it’s the HOWs that are confusing us the most. Getting SEO right can help you jump up the rankings on Google, fly past the competition and increase traffic on your website ten-fold. Keywords are a great starting point, but it doesn’t stop there. Let’s dig in to the technical stuff.